JACOB SHARMA | 2025-06-20 04:30:00+00:00
Shopping malls aren’t what they used to be.
They’re no longer just a bunch of stores lined up under one roof. Today, malls are full-blown experiences. From movie theaters and gaming zones to gourmet food courts and Instagram-worthy hangout spots, malls have become places where people spend entire days, not just a quick hour of shopping. But with so much going on, how do mall owners and managers really know what visitors love… and what’s quietly turning them off?
That’s where mall feedback forms come in.
A simple form can lead to powerful insights. It helps you understand what’s working, what’s not, and what visitors wish they could change. And honestly, many visitors have plenty to say if you simply give them the space to share.
In this guide, we’ll walk you through 11 smart feedback form templates that can help any shopping mall fine-tune the visitor experience. These aren’t stiff, boring forms that no one wants to fill out. They’re simple, friendly, and designed to actually encourage people to share honest thoughts.
Ready? Let’s get started.
Before we discuss the templates, let’s consider why mall feedback forms are so important.
Shopping malls are complicated places. You have dozens (sometimes hundreds) of stores, multiple restaurants, entertainment options, service counters, restrooms, security, and parking facilities. Every visitor interacts with many touchpoints in a single trip.
If something is broken or disappointing, most people won’t complain out loud; they’ll simply not return.
A mall feedback form gives you a chance to listen before you lose visitors. It lets visitors share what delighted them and what frustrated them. It helps you catch small problems before they turn into big ones. Most importantly, it helps you build a mall that feels welcoming, enjoyable, and worth coming back to.
Now, let’s explore the 11 templates that can help you gather feedback from every corner of your mall.
This is your all-purpose form. You can hand it out at exits or email it after a visit.
Sample Questions:
How would you rate your overall experience today?
Was the mall clean and well-maintained?
Were the mall staff helpful and polite?
Which areas did you enjoy the most?
Is there anything we can improve?
This form gives you a simple snapshot of how visitors felt about their visit.
Some visitors come to malls for a particular store. You can place these forms inside individual stores or share them online.
Sample Questions:
Which store did you visit today?
Were you satisfied with the product selection?
Was the staff helpful and knowledgeable?
Was the store layout easy to navigate?
Would you recommend this store to others?
You can share the results with store managers to help them improve customer service.
Food is a huge part of the mall experience. If the food court isn’t satisfying visitors, you’re missing out.
Sample Questions:
Were there enough food options for your taste?
Was the seating area clean and comfortable?
How long did you wait for your order?
How would you rate the food quality?
Any new cuisines or restaurants you’d like to see?
Food-related feedback can help you attract better vendors and improve dining comfort.
Bad parking can ruin even the best mall visit.
Sample Questions:
Was parking easy to find?
Was the parking area well-lit and secure?
Were parking attendants helpful?
How would you rate the cleanliness of the parking area?
Any suggestions to improve our parking experience?
A great parking experience encourages longer visits and happier shoppers.
Parents visiting malls often look for safe, fun areas for their kids to enjoy while they shop.
Sample Questions:
Was the play area safe and clean?
Did your children enjoy the activities?
Were the staff attentive and caring?
How can we make the family zone better?
Would you visit again with your children?
Happy kids usually mean happy parents, and more repeat visits.
Malls often host live events, holiday promotions, or special sales to attract crowds. But not every event is well-received by visitors.
Sample Questions:
Did you attend any events during your visit?
How would you rate the event(s)?
Was the event well-organized?
Did the event add value to your shopping experience?
What types of events would you like to see in the future?
This feedback helps plan better future events that people actually care about.
Sometimes visitors struggle to find what they’re looking for, even with a directory.
Sample Questions:
Was the mall directory easy to use?
Did you find your desired store easily?
Were the digital kiosks or information desks helpful?
How can we improve mall navigation?
Would you prefer an app-based directory option?
Clear directions make a big difference in how stress-free a visit feels.
Cleanliness is one of those silent deal-breakers. If a mall feels dirty or poorly maintained, customers may quietly decide not to return.
Sample Questions:
Were public areas clean?
Were restrooms well-maintained?
Was trash regularly removed?
Were sanitizing stations available and working?
How can we improve cleanliness?
Even small fixes, like faster restroom cleaning, can boost visitor satisfaction.
The way your staff treats visitors shapes how they feel about your mall.
Sample Questions:
Were the mall staff polite and friendly?
Were they easy to approach for help?
Did staff members answer your questions well?
Did you feel welcomed?
Any staff member you’d like to compliment?
Positive, helpful staff turn one-time visitors into loyal shoppers.
Sometimes it’s helpful to know how your mall compares to others nearby.
Sample Questions:
How does our mall compare to others you’ve visited recently?
What do you like most about shopping here?
What would make our mall your first choice?
Which features do you miss that other malls offer?
Would you recommend us to friends and family?
This gives you valuable insights into how you stand out, or where you need to catch up.
Sometimes the best ideas come directly from your visitors.
Sample Questions:
What would you like us to add or improve?
Are there any new stores or brands you’d like to see here?
Any feedback on parking, food, entertainment, or security?
What can we do to make your next visit even better?
Open-ended forms often bring up fresh ideas you never even thought of.
Even the best mall feedback form will not work if no one fills it out. So, how do you encourage visitors to share?
Here are a few simple ways:
QR Codes: Place scannable QR codes near exits, food courts, restrooms, or customer service desks.
Digital Kiosks: Set up touchscreen kiosks in high-traffic spots.
Mobile Apps: If your mall has an app, integrate short surveys into it.
Social Media & Email: Send surveys after visits or run short polls on Instagram stories.
Receipts: Add a short feedback link to printed receipts.
Incentives: Offer small discounts, coupons, or lucky draw entries to encourage participation.
The easier and faster you make the process, the more likely visitors will take a few minutes to share.
At the end of the day, malls compete on more than just prices or brands.
They compete on experience.
When visitors feel heard, they feel valued. When you act on their feedback, you slowly create a mall that feels less like a shopping center and more like a community space where people actually want to spend time.
Use these shopping mall feedback form templates as starting points. Customize them to fit your mall’s unique vibe. Over time, those small adjustments based on visitor feedback will add up to something big, a mall that stays vibrant, full, and loved for years to come.
SHOPPING MALL FEEDBACK FORM
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